The pay-TV services revenue in China is expected to grow at a sluggish compound annual growth rate (CAGR) of 0.6% from US$35.1 billion in 2021 to US$36.2 billion in 2026, according to GlobalData.
According to data and analytics company GlobalData, Netflix needs to turn to emerging markets such as India if it wants to stop its falling new subscriber numbers and plummeting share price.
While Netflix remains the undisputed leading streaming platform, with a 21% share of the US subscription video on demand market in 2021, research firm GlobalData noted that the giant is showing signs of slowing.
Pay TV service revenue in Thailand is expected to grow at a healthy compound annual growth rate (CAGR) of 8.5% from US$734 million in 2021 to US$1.1 billion in 2026, according to GlobalData.
The household penetration of SVOD services in Malaysia is expected to increase from 12% in 2020 to about 27% in 2025, driven by considerable rise in the adoption of OTT platforms, according to data and analytics company GlobalData.