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The series, produced by TIMS&B Productions, broadcast by ATV and internationally distributed by Inter Medya, ranked among the top 5 most-watched shows in Globoplay from its first week.

The partnership is the most recent within the company's international strategy in this business model. With a partnership that began in 2021, the deal provides for the renewal of the AVOD catalog with distribution to the United States and Latin America (except Brazil). 

Partnerships are officially more than a business trend; they affect how content is produced and sold worldwide. Executives from Inter Medya, Fremantle, Paprika, The Mediapro Studios, Onza, Banijay Rights, and Globo describe the value of alliances and collaborations.

The Brazilian company has participated in two panels in the Toledo market where they expressed the desire to do more co-productions and find large players in Spain and Europe.

Globo was part of the panel "Globalization Strategy: how can local companies groy beyond borders?". Angela Colla, Globo´s Head of International Business and Co-productionscompany spoke about the opportunities and challenges of the industry, as well as their strategies.