Since alerting subscribers in the United States that it would begin to curb password sharing on May 23, 2023, Netflix has had the four single largest days of US user acquisition in the last four and a half years, according to Antenna.
BBC Studios Kids & Family has announced the appointments of Katharina Pietzsch as VP Content Sales and Kelly Wood in the newly created role of Head of Content Strategy.
This week, Netflix announced its plans to further crackdown on password sharing outside of the subscriber’s own households, a move that, according to Ampere Analysis, could still drive a long-term positive revenue impact for the streamer.
Netflix started to charge a US$7.99 fee to US-based users who share their accounts with people who don't live with them as the platform begins cracking down on password sharing.
Netflix is looking to cut costs, in part, because its plans to crack down on password sharing broadly in the United States and elsewhere were pushed back from the first quarter to the second quarter.