Search results for horowitz
7 JUL 2022
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Why are media companies expanding their Spanish-language content?
Seven in ten Latinx TV content viewers watch Spanish-language programming –up 11% from last year–, and two-thirds watch international content, according to Horowitz Research’s latest report.
2 MAY 2022
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Cable TV keeps decreasing while the SVOD market is also facing challenges
While the number of cable/satellite subscribers continues to decline, the share of TV content viewers who rely only on streaming has continued its upwards trajectory, according to the just-released “State of Pay TV, OTT & SVOD 2022” report from Horowitz Research.
8 MAR 2022
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TV Content and Short-Form Video Content are Both Important for Gen Z
According to Horowitz Research’s “State of Gen Z 2021” study, eight in ten (78%) 13- to 24-year-olds stream TV content weekly, while 79% stream short-form content.
18 FEB 2022
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Why multicultural audiences are embracing free-TV?
As cord-cutters look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas, according to Horowitz Research’s “State of OTA 2021” study.
27 JAN 2022
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Is on-screen diversity improving for Latinx viewers?
With conversations about race, cultural diversity, and inclusion front and center in society, Latinx audiences expect to see even more diversity now in media than ever before, according to Horowitz Research.