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CTV viewership soared 46% year-over-year in H1 2025, while 68% of top advertisers increased TV ad impressions—yet 94% of those ads still reach just half of U.S. households.

The newly merged Paramount, backed by Skydance Media and RedBird Capital, aims to modernize content creation, expand global reach, and drive long-term shareholder value through innovation, scale, and a 113-year legacy.

Through this initiative, Korean leading company will select and support the development of film and scripted TV projects led by talented Asian creators.

According to Ampere Analysis original programming on Netflix averages 5.7 minutes of ads per hour compared to 5.1 minutes for licensed content, highlighting strategic monetization of in-house productions.

This sequel ramps up the friendship vibes with personalized houses for each character, fresh new ways for them to express themselves, and a ton of mini-games and hangouts to explore.