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USA: Streaming bundles drive loyalty as consumers hit spending limits 13 AUG 2025

Markets

USA: Streaming bundles drive loyalty as consumers hit spending limits

Hub Entertainment Research’s 2025 “Monetizing Video” study finds the average U.S. household spends $83 a month on TV services, with 42% of bundle subscribers more likely to stay, while low price, binge access, and live sports remain key value drivers.
ITV to produce Talpa Studio's hit quiz show "The Floor" in the UK 13 AUG 2025

Distribution

ITV to produce Talpa Studio's hit quiz show "The Floor" in the UK

The British adaptation will be produced by South Shore Productions and filmed at the Dutch hub. The UK version is scheduled to premiere next year.
USA: Streaming is the most cost-effective entertainment choice, amid economic anxiety 15 JUL 2025

Markets

USA: Streaming is the most cost-effective entertainment choice, amid economic anxiety

Hub’s 2025 “TV Advertising: Fact vs. Fiction” survey shows over 50% of viewers willing to prioritize streaming subscriptions over other leisure spending despite widespread concern about rising costs and recession risks.
Estonia and Latvia will adapt Talpa Studios' "The Floor" 14 JUL 2025

Production

Estonia and Latvia will adapt Talpa Studios' "The Floor"

The title expands to Estonia and Latvia, with local versions produced by ELITAZ from a new hub in Lithuania.
Hollywood rethinks franchise strategy to combat audience fatigue and reignite growth 10 JUL 2025

Trends

Hollywood rethinks franchise strategy to combat audience fatigue and reignite growth

With streaming churn at 47% and only 29% of viewers sticking with most franchises, studios face mounting pressure to innovate content pipelines and deepen fan engagement, according to Hub Entertainment Research.