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How is NBCU reinventing its Olympics coverage? 1 AUG 2024

Production

How is NBCU reinventing its Olympics coverage?

A research by Hub Entertainment Research showed the changes the company is applying to boost numbers again after record-low viewership for the pandemic-impacted games of Tokyo in 2021 and Beijing in 2022.
USA: 66% SVOD users prefer cheaper ad-supported plans 30 JUL 2024

Markets

USA: 66% SVOD users prefer cheaper ad-supported plans

A new research by Hub Entertainment Research revealed that TV viewers would now prefer watching ads if it reduces their subscription costs, reflecting a waning intolerance towards advertisements.
USA: 40% of FAST viewers tried a new channel in the past month 25 JUL 2024

Trends

USA: 40% of FAST viewers tried a new channel in the past month

A research by the Hub revealed 7 in 10 viewers use a free TV source in a typical month, either streaming or over-the-air – more than one-third use a FAST only, 25% use both sources, and 1 in 10 uses an antenna only.
USA: Verizon to offer Netflix and Peacock bundle 18 JUL 2024

Streaming

USA: Verizon to offer Netflix and Peacock bundle

Through +play, Verizon’s hub for content subscriptions, customers will be able to subscribe to the Peacock Premium annual plan and get a year of Netflix Premium.
USA: Average consumer TV spend is close to its limit 16 JUL 2024

Trends

USA: Average consumer TV spend is close to its limit

A research by Hub revealed that users are spending on average $82 a month on TV content, very close to what they say is the maximum they would be willing to pay, and prioritize features related to price rather than content.