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With this service, it becomes possible to measure the reach, frequency, and brand impact of Disney+ ad campaigns—whether analyzed independently or in conjunction with other media channels, including the open web, social media, online video platforms, streaming services, and linear TV.

The government will organize a forum, which will be chaired by Media Minister, Stephanie Peacock MP, and bring together representatives from TV industry and audience groups.

The streaming service is joining the offer of more operators - Play and INEA. FilmBox+ is part of the FilmBox package, which is available to subscribers of both operators in selected packages.  

The data comes from a report by the consultancy Barb. The channel continues to grow its overall audience, with a 4% year on year increase in viewing across streaming and linear combined in August, set against an average 10% drop among commercial PSBs.

Following the alliance in Mexico, Atresmedia Internacional’s video platform advances the digitization of the audiovisual business as a perfect complement to linear channels. The company brings Prime Video Channels more than 25,000 hours of original and exclusive on-demand content, as well as live channels.