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Among its findings, the report highlights an emerging role for AI within measurement for brand sponsorships, strategies for releasing new shows on streaming services , and the importance of optimising cross-screen advertising campaigns through new AVoD and FAST platforms.

Streaming revenues increased 9% to $150 million, driven by year-over-year subscriber growth and price increases. In addition, advertising revenues decreased 11% to $149 million due to linear ratings declines.

He has been part of the company for over two decades. The exec was in charge of handling consumer and trade marketing and communications strategies for National Geographic Content, which includes the magazine, digital platforms, and its linear channels as well as National Geographic Documentary Films.

The French group consolidated revenue totalled €1,103.9 million in the first half of 2024, and stands out also TF1+’s appeal and the good momentum in linear advertising.

A study by eMarketer revealed that the previously skyrocketing CTV market has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and CTV and buying inventory even as volume shrinks.