Search results for kantar
5 NOV 2021
Data
Has the growth of streaming in the United States stalled?
In the third quarter of 2021, the proportion of US households who have a video subscription has dropped to 85% (down 1 percentage point quarter on quarter, and up 2 percentage points year on year), according to Kantar.
28 OCT 2021
Data
Amazon Prime Video surpassed Netflix in UK SVOD subscriptions in Q3
Amazon Prime Video had the single largest share of new subscribers during the period, and has been steadily gaining market penetration, which can partly be attributed to its acquisition of sporting rights, according to Kantar.
23 JUL 2021
Data
THE APPETITE FOR SVOD SERVICES KEEPS GROWING IN THE UK
British appetite for SVOD continues to grow, and, while people are increasingly contracting more OTT platforms, at the same time, fewer and fewer households are subscribing to traditional pay TV services, according to Kantar.
16 JUL 2021
Data
NEW VIDEO SUBSCRIBERS DROPPED BY 12.9% YEAR ON YEAR IN THE US
New US video subscribers dropped from 12.9% of US households to 3.9% year on year, according to Kantar’s Entertainment on Demand, the solution measuring streaming service subscription levels.
30 APR 2020
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HOW ARE PEOPLE CONSUMING CONTENT IN THE WORLD’S NEW NORMAL?
In its recent webinar, Kantar IBOPE Media revealed that overall media consumption is increasing significantly during the lockdown, with online media channels and TV providing new opportunities to reach audiences.