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USA: ads in Smart TV increase viewer engagement by 132% 2 OCT 2024

Trends

USA: ads in Smart TV increase viewer engagement by 132%

A new research by LG Ad Solutions revealed insights on how Smart TVs are changing the television landscape for both viewers and advertisers.
Ben Pays was named Managing Director for Warner Bros. International Television Production Belgium 1 OCT 2024

Production

Ben Pays was named Managing Director for Warner Bros. International Television Production Belgium

Pays will be responsible for the general management and commercial and operational leadership of WBITVPB’s non-scripted entertainment and authentic fiction business.
Be-Entertainment to globally distribute Belgian hit reality "The Landlady" 25 SEP 2024

Distribution

Be-Entertainment to globally distribute Belgian hit reality "The Landlady"

The new factual reality format created and produced by Borgerhoff & Lamberigts, has made a remarkable entrance on VTM in Belgium in the past weeks.
GRB Media Ranch closed deals for political docs in Europe 24 SEP 2024

Distribution

GRB Media Ranch closed deals for political docs in Europe

“#UNTRUTH: The Psychology of Trumpism” was sold to Mediawan for France, Andorra, Dom Tom, Monaco, Belgium, Luxembourg, and Switzerland, and “#UNFIT: The Psychology of Donald Trump” was licensed to Doc Alliance Films in the Czech Republic.
USA: 87% of CTV users typically watch the Super Bowl 23 SEP 2024

Trends

USA: 87% of CTV users typically watch the Super Bowl

A new report by LG Ad Solutions provided insights into how Super Bowl audiences consume content, their engagement levels, and the advertising opportunities that come with this highly anticipated event.