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Beta to launch crime drama "Bookish" at Italian Global Series Festival 30 APR 2025

Distribution

Beta to launch crime drama "Bookish" at Italian Global Series Festival

"Bookish" is produced by Eagle Eye Drama for UKTV and PBS in association with Happy Duck Films and supported by the Belgian Tax Shelter. Beta Film holds worldwide distribution rights on all seasons, while PBS Distribution holds the North American rights.
USA: CTV home screen becomes prime hub for engagement and commerce 22 APR 2025

Markets

USA: CTV home screen becomes prime hub for engagement and commerce

LG Ad Solutions recent study reveals that CTV ads are prompting real-world action, with 39% of viewers searching for a product online, 38% visiting a website, 21% making a purchase, and 19% going to a physical store after seeing a relevant ad.
France tv distribution closed new global sales for "The Victoria System" movie 15 APR 2025

Distribution

France tv distribution closed new global sales for "The Victoria System" movie

Frenetic in Switzerland, Beta Films in Bulgaria, and Encripta in Latin America have picked up the film start by Damien Bonnard and Jeanne Balibar.
Streaming algorithms surpass word-of-mouth in viewer influence 27 MAR 2025

Trends

Streaming algorithms surpass word-of-mouth in viewer influence

Ampere's recent analysis shows that personalized recommendations now drive 26% of global viewing decisions, beating word-of-mouth at 23%. Among 25–34-year-olds and parents of young children, that figure jumps to 30% and 31%, respectively.
LGBTQIA+ Consumers Lead in Digital Brand Engagement 25 MAR 2025

Markets

LGBTQIA+ Consumers Lead in Digital Brand Engagement

A recent study by Horowitz shows that more than half (52%) of LGBTQIA+ consumers say they have clicked on an ad from a brand that shows up on their media feed (compared to 44% of consumers overall), and nearly 4 in 10 (39%) LGBTQIA+ consumers have interacted with social media ads by liking, sharing, or commenting on them.