This is the first time that the channel will have a presence in Western Europe, specifically in Sweden, Norway, Denmark and Finland trough out the pay-tv operator Allente.
It premiered at the end of January in Portugal, Denmark, Norway, Estonia, Latvia, Lithuania, Sweden, and Finland, among other countries, after a dela between Atresmedia and HBO Max.
Banijay announced that “Are You For Real?” (Skinnet Bedrar?) is heading to Norway, as Nordisk Banijay will produce 12 episodes of this gameshow for TV Norge.
Expanding its reach across Nordic countries and marking its debut in the Finnish market, the offering will be fully localized for each market and viewers will have access to the premium wildlife and nature programming on the linear channel as well as the platform’s VOD service.
This collaboration comes on the heels of the show's debut season’s resounding success, which achieved high viewership ratings on commissioning broadcaster NRK in Norway and became the first Norwegian program to claim the top spot on Rai Play in Italy for several weeks.