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While total external revenue rose 2% to £1.65 billion, ITV Studios grew 9% year-on-year to reach £1 billion in revenue, offsetting a 9% drop in total advertising revenue and flat performance from digital platform ITVX.

PwC forecasts a 3.7% CAGR for the E&M industry through 2029, with digital ad revenue rising to 80% of total spend and connected TV ad revenue expected to jump from 22% in 2024 to $51 billion by 2029.

In the UK, kids' programming fuels two major daily viewing peaks—accounting for over 10% of linear TV viewership at 8 AM—and boosts total reach for platforms during low adult engagement hours.

Total streaming usage in the U.S. rises to 38.3% of TV time, while broadcast falls to historic low of 19.2%, marking continued shift in viewing habits. Netflix viewing up 13.5% vs. May, represents 42% of monthly gain for streaming.

In total, "Sam and Julia" is now available in 100 countries through a wide range of international broadcasters and streamers.