Search results for report
20 MAY 2025
Trends
Bundling pays off: new streaming packages drive growth, retention, and higher spend
Consumers using aggregators subscribe to nearly three more services than those who don’t, according to Hub’s 2025 report. Meanwhile, only 52% now pay for three or more major SVODs, down from 61% last year.
19 MAY 2025
Markets
CTV overtakes traditional TV in UK and Canada as viewers flock to free, ad-supported streaming
According to "The Big Shift 2025" report by LG Ad Solutions, 69% of UK and 71% of Canadian viewers now prefer free ad-supported content, with over 20% canceling paid subscriptions. Advertisers are seeing strong returns, with up to 40% of viewers taking direct action after seeing a CTV ad.
16 MAY 2025
Markets
ITV had a solid Q1 performance as it navigates tariff risks and prepares for strategic review
ITV reported £887 million in total external revenue for Q1 2025, with 95% of ITV Studios’ annual revenue already secured. Digital viewing on ITVX rose 16%, driving a 14% increase in digital advertising revenue.
16 MAY 2025
Markets
Norway tops Nordic region in paid streaming, 80% of households now subscribe
New report from Mediavision highlights continued growth driven by ad-supported and bundled streaming services.
14 MAY 2025
Markets
Ad-Supported Streaming grows in Finland, but lags behind other Nordic markets
Mediavision’s new report reveals a 65 percent surge in HVOD subscriptions – yet Finland remains behind in streaming uptake compared to the other Nordic countries.