Decker will oversee the division responsible for licensing and distributing all WBD-produced film, television, animation, and digital content to all third-party platforms across North America and direct-to-consumer digital and physical retail sales.
The multi-year deal will grant the company exclusive rights to offer the content across more than 300,000 sports bars, restaurants, hotel lounges, casinos and sports books, retail shops and services.
The company launched on-air content, influencer and social media campaigns, and retail promotions throughout Brazil, Argentina, Chile, Peru, Mexico, Colombia and Central America.
The collection includes T-shirts of various designs with the cartoon characters and is available starting June in over 1,400 retail stores across the country.