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In just six months, the new governance implemented structural savings of over €5 million, relaunched production orders, and improved revenues by €1.2 million.

Q2 2025 revenue climbed 18% year-over-year to $10.54 billion, powered by a 16% jump in paid subscribers and resilient engagement driven by hits like “Back in Action,” keeping Netflix ahead of Wall Street expectations.

Commercial arm’s profits climb 10% to £240 million as international content sales, streaming deals, and creative output fuel strongest-ever financial year.

The initiative aims to boost growth and revenue while accelerating priority projects within the broader Nine2028 transformation strategy. This development follows January’s announcement of a new Group Operating Model and the establishment of the Streaming and Broadcast division.

Piracy in Saudi Arabia fell from 52% to 43% in late 2024 but remains among the highest in EMEA; account sharing has climbed to 35% despite streaming costs 16% below the regional average, putting pressure on revenue per subscriber across 530+ available services.