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Amazon Prime Video led the shift with a 204% increase in faith-based titles in 2024, far outpacing its overall content growth of 100%. Meanwhile, Western Europe accounted for 53% of global commissions, with unscripted formats dominating the space.

Regulatory discussions focus on ensuring compliance with media ownership rules as Paramount seeks strategic transformation. The proposed merger with Skydance could redefine competitive dynamics in the global entertainment industry.

Average daily playtime dropped 12% while buffering times improved by 18% and video start times by 12%. With user expectations rising, streaming platforms must prioritize performance to stay competitive.

In 2022, M6 Group and TF1 abandoned plans to join forces saying antitrust requests made the deal irrelevant.

LG Ad Solutions recent study reveals that CTV ads are prompting real-world action, with 39% of viewers searching for a product online, 38% visiting a website, 21% making a purchase, and 19% going to a physical store after seeing a relevant ad.