Netflix Posts Largest Monthly Increase Among Media Companies – Climbs to Largest Share of TV since January with 8.3%. YouTube Achieves Largest Lead to Date with 12.8% of TV. Disney’s ABC Affiliates Account for Top 33 Broadcast Telecasts in June.
The highest share of 16 to 29-year-olds who participated in social network activities was found in Czechia (99%), ahead of Cyprus and Greece (both 98%).
Total streaming usage in the U.S. rises to 38.3% of TV time, while broadcast falls to historic low of 19.2%, marking continued shift in viewing habits. Netflix viewing up 13.5% vs. May, represents 42% of monthly gain for streaming.
The inaugural Q1 2025 report reveals Broadcast TV holds a 61.5% share of total viewing, with Digital Video at 30.1% and BVOD at 8.4%; Streamscape aims to evolve into a digital dashboard by mid-2026 to enhance cross-platform planning.