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Global streamers’ spending in European content increased sharply in 2022 22 NOV 2023

Data

Global streamers’ spending in European content increased sharply in 2022

Spending on original content has increased faster than European audiovisual sector revenues, while at the same time sports rights spending is increasing sharply, the European Audiovisual Observatory revealed in its latest report.
Imagen El 68% de los millennials consumen bajo la modalidad binge-watching 31 OCT 2023

Data

Are Millennials the Key for Ad-supported Streaming Success?

Samba TV released its "Guide to Targeting Millennials" study, focused on the millennial demographic that covers over 72M U.S. adults with more than $2.5 trillion in spending power,
USA: Household spending on streaming subscriptions declined 25% 19 SEP 2023

Data

USA: Household spending on streaming subscriptions declined 25%

Internet household spending on streaming subscription services has declined 25% to US$73 per month versus US$90 in 2021, according to new research from Parks Associates.
One-third of SVOD buyers in the United States are set to reduce subscription spending 21 JUL 2023

Data

One-third of SVOD buyers in the United States are set to reduce subscription spending

New research from Aluma Insights finds 35% of subscription video-on-demand customers are spending too much on streaming services and are looking to cut back.
Games market enters a new era as pandemic years reset growth dynamic 16 MAY 2023

Gaming

Games market enters a new era as pandemic years reset growth dynamic

In 2022, global spending on games content and services declined by 5.6% to US$182.3 billion (-1.3% in constant currency), according to the latest data from Ampere Analysis.