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A new study from WARC, experts in marketing effectiveness, has found that global advertising spending is on course to grow 10.5% this year to $1.07trn—the best performance in six years if the post-COVID recovery of 2021 (+27.9% year-on-year) is disregarded.

The 2024 Global Streaming Study by Simon-Kucher revealed that 4% fewer users are increasing their streaming consumption compared to last year’s study.

A study, presented in Los Angeles, revealed that, although men outnumber women across all roles, years, and countries, the difference between men and women has declined slowly over time, with men making up 60.1% of the dataset in 2021 and 54.9% in 2023.

FilmLA’s updated regional service reported the lowest reported occupancy level observed by the organization since formal study of this sector began in 2016.

A study by eMarketer revealed that the previously skyrocketing CTV market has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and CTV and buying inventory even as volume shrinks.