Search results for svod
12 AUG 2024
Trends
USA: SVOD services added 1.9M new users in the second quarter of 2024
A new research by Antenna revealed that SVOD growth slowed in Q2 2024, with 45.3 million new subscriptions and 43.3 million cancellations, leading to a net gain of 1.9 million subscribers.
30 JUL 2024
Markets
USA: 66% SVOD users prefer cheaper ad-supported plans
A new research by Hub Entertainment Research revealed that TV viewers would now prefer watching ads if it reduces their subscription costs, reflecting a waning intolerance towards advertisements.
26 JUL 2024
Trends
USA: SVOD penetration expected to reach 83% in 2028
Ampere Analysis reported that, while more households are adopting SVOD services, they are not necessarily increasing the number of services they subscribe to.
8 JUL 2024
Trends
USA: 42% of SVOD consumers are "resubscribers"
A research by Ampere Analysis showed that 42% of U.S. streaming subscribers who "regularly subscribe, cancel and resubscribe".
27 JUN 2024
Trends
SVOD: consumers prefer bundles, beacuse of the price and content
A study by Hub Intel revealed that more than a third of users are more likely to cancel a single SVOD over a bundle, due to their better economic and content offers.