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Miller’s hire comes as the global entertainment company continues its expansion in the North American market through both originals and distribution of blockbuster shows.

New seasons and series added to the companies’ current agreement, under which FIFTH SEASON serves as Roku’s international format and tape distribution partner for a slate of unscripted Roku Originals Worldwide.

The executive will join the company in November from BBC Studios, where he worked for seven years.

As part of his remit, Bernard is tasked with developing the next generation of entertainment shows with a particular emphasis on returning entertainment formats. With a solid track record as a highly sought-after Development Executive Producer, Bernard’s distinguished TV career spans 18 years, developing and gaining commissions across a range of entertainmen.

New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale. Additionally, Gracenote has tapped Magnite, the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.