After the pandemic forced the industry’s main media groups to suspend their upfront presentations for two years in a row, there are already several companies organizing face-to-face events again for this 2022.
The Walt Disney Company will once again hold an in-person event in May 2022, although it will not be at the Lincoln Center auditorium, as the company used to, but in a new location that has not been announced yet.
The network showcased its catalog of over 35 new and returning series across all genres in both English and French, with a focus on underrepresented groups and Canadian History.
A total $2 billion drop in upfront TV ad spending seen in the last two years. This season, spending level will likely return to pre-pandemic levels, seeing a 7.6% increase to $19.90 billion.