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Major broadcasters are returning to physical upfronts in 2022 28 JAN 2022

Launches

Major broadcasters are returning to physical upfronts in 2022

After the pandemic forced the industry’s main media groups to suspend their upfront presentations for two years in a row, there are already several companies organizing face-to-face events again for this 2022.
SBS Australia cancels in-person Upfront event 25 JAN 2022

Ad Sales

SBS Australia cancels in-person Upfront event

SBS would have been the only network to hold an in-person event for 2022 Upfronts, albeit late, but Omicron has thwarted that event.
Disney plans an in-person upfront presentation in a new location for 2022 22 OCT 2021

Launches

Disney plans an in-person upfront presentation in a new location for 2022

The Walt Disney Company will once again hold an in-person event in May 2022, although it will not be at the Lincoln Center auditorium, as the company used to, but in a new location that has not been announced yet.
UPFRONTS 2021: CBC UNVEILED NEXT SEASON’S NEW AND RETURNING SERIES 3 JUN 2021

Trade Shows

UPFRONTS 2021: CBC UNVEILED NEXT SEASON’S NEW AND RETURNING SERIES

The network showcased its catalog of over 35 new and returning series across all genres in both English and French, with a focus on underrepresented groups and Canadian History.
US TV ADVERTISERS PROJECTED TO SPEND $20 BILLION AT 2021 UPFRONTS 25 MAY 2021

Events

US TV ADVERTISERS PROJECTED TO SPEND $20 BILLION AT 2021 UPFRONTS

A total $2 billion drop in upfront TV ad spending seen in the last two years. This season, spending level will likely return to pre-pandemic levels, seeing a 7.6% increase to $19.90 billion.