Search results for upfront
19 JUL 2022
Ad Sales
The Walt Disney Company secures US$9 billion in its Upfront ad sales
The Walt Disney Company announced that advertisers committed to buy US$9 billion in commercials across its various channels and streaming platforms for the 2022-2023 season.
3 JUN 2022
Ad Sales
Could the merged Warner Bros. Discovery push ad prices up?
In order to display ads on its prime content, the newly formed Warner Bros. Discovery is adopting an aggressive position in early upfront talks with advertisers, eMarketer noted in its latest report.
2 JUN 2022
Launches
CBC Upfront 2022: "Our commitment is to make CBC more authentic and relevant than ever before"
The network recently unveiled its programming plans for the 2022-2023 season, featuring more than 40 original series and specials from Candian storytellers, as well as the achievements it has celebrated in the past year.
2 JUN 2022
Data
US upfront CTV ad spending will exceed $6 billion this year
Upfront spending is flowing toward streaming services. In fact, according to eMarketer, upfront CTV ad spending in the United States will grow by 34.6% to US$6.41 billion this year.
17 MAY 2022
Launches
Upfronts 2022: TelevisaUnivision showcased new multiplatform content
TelevisaUnivision delivered its 2022-23 Upfront presentation at New York City’s Javits Center, showcasing the content and capabilities that fuel rapid growth across all sides of its business.