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Total streaming usage in the U.S. rises to 38.3% of TV time, while broadcast falls to historic low of 19.2%, marking continued shift in viewing habits. Netflix viewing up 13.5% vs. May, represents 42% of monthly gain for streaming.

According to the European Audiovisual Observatory, series account for nearly four times the viewing time of films on SVOD platforms, underscoring evolving audience preferences and strategic implications for content providers.

Collaboration will result in improved data quality and understanding of genre-level TV viewing. Under this agreement, MetaBroadcast will implement a programme data harmonisation system.

The inaugural Q1 2025 report reveals Broadcast TV holds a 61.5% share of total viewing, with Digital Video at 30.1% and BVOD at 8.4%; Streamscape aims to evolve into a digital dashboard by mid-2026 to enhance cross-platform planning.

Daily social video viewership across the Nordics surpassed seven million people in spring 2025—up nearly 30% year-on-year—cutting into local players' online viewing share to under 30%, according to Mediavision.