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Mill Bay Media launches with two projects in development 1 APR 2025

Production

Mill Bay Media launches with two projects in development

53 Degrees Global group’s new scripted label adapting broadcaster Jeremy Vine’s novel "Murder on Line One". It will focus on creating and producing popular, returnable, family viewing dramas with global appeal.
Streaming algorithms surpass word-of-mouth in viewer influence 27 MAR 2025

Trends

Streaming algorithms surpass word-of-mouth in viewer influence

Ampere's recent analysis shows that personalized recommendations now drive 26% of global viewing decisions, beating word-of-mouth at 23%. Among 25–34-year-olds and parents of young children, that figure jumps to 30% and 31%, respectively.
Streaming’s secret weapon: legacy TV dominates global viewing trends 19 MAR 2025

Trends

Streaming’s secret weapon: legacy TV dominates global viewing trends

Legacy U.S. dramas and sitcoms continue to dominate global streaming, with "Grey’s Anatomy" leading at over 1 billion hours viewed across Disney+ and Netflix. As platforms embrace cross-licensing, classics like "Friends," "Prison Break," and "The Big Bang Theory" prove that older, bingeable series remain streaming’s most valuable assets.
USA: 19% of internet households subscribe to ESPN+, and 10% subscribe to NFL+ 13 MAR 2025

Trends

USA: 19% of internet households subscribe to ESPN+, and 10% subscribe to NFL+

The figures are based on a study by Parks Associates, which explores sports fans' viewing preferences, including their watching habits, spending patterns, and interest in interactive services.
Streaming TV unites generations as CTV adoption surges globally 6 MAR 2025

Trends

Streaming TV unites generations as CTV adoption surges globally

Based on the latest FreeWheel' study, 74% of 630M global streamers watch content via CTV, averaging 1 hour 47 minutes daily. 54% of Gen Z structure their evenings around TV, bridging generational viewing habits. 68% of Gen Z favor personalized ads, signaling new opportunities for advertisers.