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Swedish households hold more streaming subscriptions than ever 24 AUG 2022

Data

Swedish households hold more streaming subscriptions than ever

The household penetration for paid streaming services, such as Viaplay, Cmore, or Netflix, amounted to 61% in the second quarter of 2022. It means a significant increase of 5% compared to 2021.
Golfinch's Selectors and Blanchard House to develop "Hell In Heaven" 15 AUG 2022

Production

Golfinch's Selectors and Blanchard House to develop "Hell In Heaven"

Serving as the company's first project in collaboration with Blanchard House, the eight-part series is set to launch this Fall.
ITV appoints Niki Garner as the new Director in charge of ITV Creative 8 AUG 2022

Deals

ITV appoints Niki Garner as the new Director in charge of ITV Creative

ITV has announced the appointment of Mother’s Niki Garner as the new Director in charge of ITV’s in-house advertising agency, ITV Creative. She takes on the role following the departure of Matt Scarff earlier this year.
The number of UK households with an SVOD service decreased in Q2 5 AUG 2022

Data

The number of UK households with an SVOD service decreased in Q2

In the second quarter of 2022, 19.19 million UK homes (67% of households) had access to a SVOD service, a decrease of 382.000 (or almost 2%) from 19.57 million in the first quarter of the year, according to data from BARB.
58% of CTV households in the United States are now using Smart TVs 3 AUG 2022

Data

58% of CTV households in the United States are now using Smart TVs

The adoption of Smart TVs among US consumers has skyrocketed over the last few years, spurred onward by the pandemic and still maintaining that momentum, according to a new report from LG Ads Solutions.