The household penetration for paid streaming services, such as Viaplay, Cmore, or Netflix, amounted to 61% in the second quarter of 2022. It means a significant increase of 5% compared to 2021.
ITV has announced the appointment of Mother’s Niki Garner as the new Director in charge of ITV’s in-house advertising agency, ITV Creative. She takes on the role following the departure of Matt Scarff earlier this year.
In the second quarter of 2022, 19.19 million UK homes (67% of households) had access to a SVOD service, a decrease of 382.000 (or almost 2%) from 19.57 million in the first quarter of the year, according to data from BARB.
The adoption of Smart TVs among US consumers has skyrocketed over the last few years, spurred onward by the pandemic and still maintaining that momentum, according to a new report from LG Ads Solutions.