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Feelgood Formats will be focused on discovering entertainment formats that generate well-being for the viewer. The calls will be open until April 22.

Discovery’s CFO, Gunnar Wiedenfels, confirmed the strategy during the "Deutsche Bank 30th Annual Media, Internet & Telecom Conference" that Discovery is making preparations to combine the two streamers, marking the first time the company has actually revealed its post-merger strategy.

The acquisition is expected to close early in the second quarter of 2022, subject to other customary closing conditions, with Discovery Chief Executive David Zaslav leading the new Warner Brothers Discovery.

Since MediaRadar began tracking Discovery+ advertising on August 1, 2021, the streaming platform has had more than 540 advertisers, growing at an average monthly rate of 15%.

The company ended last year with 22 million direct-to-consumer subscribers, an increase of 2 million subscribers since the end of the third quarter, with the vast majority being from Discovery+.