The Intellectual Property Office (IPO) in the UK said in a statement that password sharing on streaming services such as Netflix, Prime Video and Disney+ was illegal.
The launch makes the service available to a wider audience in many connected devices, especially important for a segment that scores highly in entertainment consumption especially in cellular phones.
Global AVOD revenues for television series and movies will reach US$91 billion in 2028, up from US$38 billion in 2022, according to Digital TV Research’s latest report.