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Denmark: interest in SVOD is reaching new record levels 13 DEC 2022

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Denmark: interest in SVOD is reaching new record levels

Household penetration for SVOD in Denmark now stands at 66%, which is higher than in any other Nordic country, and growth year-over-year amounts to 8%, according to Mediavision.
Nordic streaming customers are positive to subscriptions with ad 9 DEC 2022

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Nordic streaming customers are positive to subscriptions with ad

There are approximately 17 million SVOD subscriptions on the Nordic market, distributed over slightly more than seven million households. If today’s customers were to decide, a little more than four million would be converted into cheaper subscriptions with advertisements.
South Korean SVoD services merge to take on Netflix 8 DEC 2022

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South Korean SVoD services merge to take on Netflix

In the face of Netflix’s increasing dominance in South Korea’s subscription OTT market, the local regulator has now approved the merger of the two Korean OTT services, TVing and Seezn.
Prime Video Takes Top Spot in Parks Associates’ Top 10 of SVOD Services in US 5 DEC 2022

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Prime Video Takes Top Spot in Parks Associates’ Top 10 of SVOD Services in US

Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker.
AVOD finds an increasingly receptive audience 2 DEC 2022

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AVOD finds an increasingly receptive audience

Deloitte Global predicts that, by the end of 2023, approaching two-thirds of consumers in developed countries will use at least one advertising video-on-demand (AVOD) service monthly—a 5% increase over the prior year.