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This year’s competition focuses on the Preschool market (3-6 yrs) with entries encouraged from development projects that demonstrate originality, universal appeal, and high potential for brand extensions, licensing and merchandising amongst other criteria.

Writing duo Amy Shindler and Beth Chalmers are penning scripts, the teams have just started animation tests and is set to air on CBeebies in 2025.

The program will facilitate the prototyping of new animated French-speaking series with the aim of unlocking funding from broadcasters, distributors, and other national and international partners.

GroupM’s 2024 Global Midyear Advertising Forecast expects the U.S. and China to make up 57.1% of global ad revenue, adding $44.5 billion to their totals in 2024 (excluding U.S. political spending).

The series has already been pre-bought by TV5 Monde, Télé-Québec, RTE, LTV, ERR and Bein, and it has been commissioned by Flemish public broadcaster VRT / Ketnet.