Premium video-on-demand users tend to be younger and from higher-income households, with specific interests within the media sector, according to Morning Consult’s latest report.
Subscriber growth rate across premium SVOD for the second quarter of 2022 was the lowest in the 22 quarters for which Antenna has data. It was also the lowest in absolute volume of net subscriber adds since the third quarter of 2018.
The region will have 139 million gross SVOD subscriptions by 2027, up from 75 million at the end of 2021. Netflix, Amazon Prime Video, Disney+, Star+, Paramount+, Apple TV+, and HBO will account for 90% of the region’s SVOD subscriptions.
Most major studios have been responsible for more US scripted commissions than ever in the 2021/22 season, with the main source of this growth coming from SVOD commissions, according to a new report from 3Vision.
The Arabic direct-to-consumer market will surpass 20 million paying SVOD subscriptions in the next five years, according to data from Digital TV Research.