The company will also be promoting the event ‘Globo 360: the future has already begun’. With the presence of actress Sophie Charlotte ("Rebirth" and "All The Flowers"), the showcase will celebrate Globo's 100th anniversary.
According to data from Parrot Analytics, the genre accounted for 6% of global streaming revenue in 2023, with North America contributing 41% of anime's streaming revenue and Asia 29%.
The AVOD service will be broadcasting LIVE Liga MX and Liga MX Femenil home games for Club León and Club Pachuca for free in Mexico, Costa Rica, Ecuador, El Salvador, Guatemala and Panama.
DirecTV will premiere the drama on December 19 in the region. Additionally, the title will also be available in Australia on SBS, and an American adaptation is being produced.