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A research by Vitrina showed the recovery is on the back of a resurgent APAC and EMEA regions; continuing productions from Netflix and Amazon Prime; as well as a host of government supported sops and incentives.

The company released 19 new films and series under Amazon MGM Studios, with standout titles such as "Fallout", which became the second most-watched original title worldwide at launch on Prime Video. Also, the company earned 62 Primetime Emmy Award nominations.

A research by Pixalate revealed that Samsung Smart TV was the only CTV platform to see higher Invalid Traffic (IVT) rate on FAST apps vs. non-FAST apps; Ad spend SOV declined across Roku, Amazon Fire TV, Samsung Smart TV and Apple TV (-44%).

The deal will give the three companies rights to telecast NBA games beginning with the 2025-26 season and running through the 2035-36 season. TNT Sports claims to have matched Amazon’s offer to keep the rights, yet the league said it did not.

The report, produced by Facundo Engel, Media Analyst at BB Media, delves into online content consumption, the reasons non-users reject these offerings, and how the platforms respond to this scenario.