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Why volatility is becoming the defining challenge of video streaming services 13 MAY 2022

Data

Why volatility is becoming the defining challenge of video streaming services

Subscriptions in the premium SVOD category in the United States grew +4.0% quarter-over-quarter and +24.7% year-over-year, despite Netflix’s losses, Antenna revealed in its latest report.
Antenna TV to adapt Eccho Rights\ 29 MAR 2022

Distribution

Antenna TV to adapt Eccho Rights' reality format "The Clinic" in Greece

Created for VRT, the medical drama was a record-breaking ratings-winner for the Belgian pubcaster from 2013, and then achieved remarkable success as a remake in Spain.
Why consumers are increasingly opting for less expensive, ad-supported offers? 25 FEB 2022

Data

Why consumers are increasingly opting for less expensive, ad-supported offers?

With more choice than ever in the premium SVOD category, consumers increasingly opted for less expensive, ad-supported subscriptions in 2021 than in prior years, according to Antenna data.
Why multicultural audiences are embracing free-TV? 18 FEB 2022

Data

Why multicultural audiences are embracing free-TV?

As cord-cutters look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas, according to Horowitz Research’s “State of OTA 2021” study.
2021, a record growth year for the premium SVOD category 17 FEB 2022

Data

2021, a record growth year for the premium SVOD category

During last year, services actively used major tentpole programming and price promotions as two of the primary levers to drive acquisition, Antenna noted in its latest study, entitled “Year in Streaming Report”.