Subscriptions in the premium SVOD category in the United States grew +4.0% quarter-over-quarter and +24.7% year-over-year, despite Netflix’s losses, Antenna revealed in its latest report.
Created for VRT, the medical drama was a record-breaking ratings-winner for the Belgian pubcaster from 2013, and then achieved remarkable success as a remake in Spain.
With more choice than ever in the premium SVOD category, consumers increasingly opted for less expensive, ad-supported subscriptions in 2021 than in prior years, according to Antenna data.
As cord-cutters look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas, according to Horowitz Research’s “State of OTA 2021” study.
During last year, services actively used major tentpole programming and price promotions as two of the primary levers to drive acquisition, Antenna noted in its latest study, entitled “Year in Streaming Report”.