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4 AUG 2025
Trends
CTV: Can emotional alignment boost attention to advertising?
Emotionally aligned ads in over 50 campaigns captured between 27% and 66% of viewer attention—a 2.4× boost compared to non-aligned placements in Q2 2025.
22 JUL 2025
Production
Globalsphere Studios began production of new Turkish drama "Bitter Justice"
The series is a co-production between Globalsphere Studios and India’s Shemaroo Entertainment and follows "Alaca" global success.
15 JUL 2025
Streaming
SkyShowtime ended shooting "Glina - the series" series
Glina" is the first co-production between SkyShowtime and Telewizja Polska, produced by Apple Film. Władysław Pasikowski ("Kroll", "Psy") and Dariusz Jabłoński ("Zasada przyjemności", "Wino truskawkowe") will serve as directors.
15 JUL 2025
Production
Dash Pictures introduces its scripted division with the launch of the thriller "Better"
Starring Tom Hopper, the film is a psychological thriller centers on a chronically depressed Henry Kane, who discovers he has a long-lost identical twin brother.
14 JUL 2025
Markets
The CEE region: the rise of Smart TV and Netflix's dominant position
The VideoTrack study by WPP Media reveals a complex picture of the video market in the CEE region, with a "frienemy" relationship between streamers and pay-TV operators and a complicated loyalty in the streaming environment.