Search results for cable
11 SEP 2023
Data
USA: Streaming continues to capture viewing time from cable and satellite
Streaming’s share of viewing has increased from 44.1% to 53.8% in Q2 since 2021, according to Vizio’s latest report. Meanwhile, cable/satellite’s share has fallen from 46.9% to 37.1%.
8 SEP 2023
Data
Is the arrival of FAST a comeback of linear TV?
In addition to presenting audiences with a familiar, cable-like experience, FAST channels are built to be adjusted quickly and accommodate shifting audience demand, Nielsen said in its latest report.
19 MAY 2023
Data
An active news cycle provided a back-to-back TV share increase for US cable in April
Total TV usage in the United States trended down another 1.9% in April. Yet despite this drop, an active news cycle contributed to a second month of share gains for cable, according to Nielsen.
16 MAY 2023
Data
HBO: from premium cable to streaming giant
In its latest report, BB Media took a look at the evolution of the HBO brand, tracing its journey from premium cable to streaming giant.
9 MAY 2023
Data
How are Gen Z users engaging with content?
According to a new report from Samba TV, 8 in 10 Gen Zers watch television via streaming services, and 65% of them does not have a cable subscription.