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An ongoing shift to streaming among audiences, new ad-based models from the likes of Disney+ and Netflix, and an increase in ad-supported viewing are set to drive further growth in the UK CTV market, according to IAB’s latest report.

Through this collaboration, both parties hope to leverage Hispanic CTV across the Estrella's Spanish Language digital channels.

The launch makes the service available to a wider audience in many connected devices, especially important for a segment that scores highly in entertainment consumption especially in cellular phones.

"Connected: The Homebound Detective," the successful Japanese crime format produced by global content firm Envision Entertainment and Japanese broadcaster Nippon TV, has been optioned for adaption in the U.S. market by Tomorrow Studios, an ITV Studios partnership.

The service offers a connected ecosystem that enables independent TV producers to showcase their content to audiences through a unified viewing experience.