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Through this collaboration, both parties hope to leverage Hispanic CTV across the Estrella's Spanish Language digital channels.

The launch makes the service available to a wider audience in many connected devices, especially important for a segment that scores highly in entertainment consumption especially in cellular phones.

"Connected: The Homebound Detective," the successful Japanese crime format produced by global content firm Envision Entertainment and Japanese broadcaster Nippon TV, has been optioned for adaption in the U.S. market by Tomorrow Studios, an ITV Studios partnership.

The service offers a connected ecosystem that enables independent TV producers to showcase their content to audiences through a unified viewing experience.

Smurf TV is the English version which will be available worldwide, excluding North America, and Los Pitufos is the Spanish channel which will be available on connected TV’s worldwide.