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CTV takes center stage in modern advertising 16 JAN 2025

Forecasts

CTV takes center stage in modern advertising

LG Ad Solutions unveiled strategies to maximize TV ad spending and emphasized the pivotal role of CTV in 2025.
CTV ad overexposure is a growing concern for marketers 15 JAN 2025

Trends

CTV ad overexposure is a growing concern for marketers

Emarketer examined the need for streaming services to improve transparency about audience metrics to ensure they do not overpromise or accept more ad spending than they can effectively deliver to the intended target audience.
DirecTV launched sports channels bundle, MySports 14 JAN 2025

Streaming

DirecTV launched sports channels bundle, MySports

Users who sign up by February 28 can access the bundle for $49.99 per month for the first three months. After that, the price will increase to $69.99 per month.
DirecTV to bring atresplayer’s “Show Yourself” to Latin America 17 DEC 2024

Distribution

DirecTV to bring atresplayer’s “Show Yourself” to Latin America

DirecTV will premiere the drama on December 19 in the region. Additionally, the title will also be available in Australia on SBS, and an American adaptation is being produced.
The CW Network picks up third season of "Sullivan's Crossing" 16 DEC 2024

Deals

The CW Network picks up third season of "Sullivan's Crossing"

Season three is executive produced by Reel World Management in association with CTV, The CW and Fremantle. The series is distributed internationally by Fremantle.