Search results for emarketer
16 DEC 2021
Data
Why an overcrowded streaming market might be a problem?
If the number of streaming services keeps expanding, many of these new products will receive scant viewership, as there are only so many hours in the day, and there are not enough viewers to ensure every streamer succeeds, according to eMarketer.
2 DEC 2021
Data
Worldwide ad spending will set a record for growth this year
Thanks to 2021’s extraordinary rebound, total spending by the end of this year will exceed 2019’s pre-pandemic figure by more than $120 billion, according to eMarketer.
25 NOV 2021
Data
About two-thirds of the US population are monthly CTV users
About two-thirds of the US population are monthly connected TV (CTV) users, according to eMarketer’s latest report, which also revealed that young people are more likely to use CTV than older people.
15 NOV 2021
Data
Connected TV ad spend will reach $14.44 billion this year
Connected TV (CTV) ad spend will reach $14.44 billion this year, up 59.9% from 2020, according to eMarketer’s latest report
18 OCT 2021
Streaming
HBO Max will reach nearly 80 million US viewers in 2021
According to eMarketer stats, HBO Max will have nearly 80 million monthly viewers this year, and that it will surpass 100 million viewers by the end of 2023.