If the number of streaming services keeps expanding, many of these new products will receive scant viewership, as there are only so many hours in the day, and there are not enough viewers to ensure every streamer succeeds, according to eMarketer.
Thanks to 2021’s extraordinary rebound, total spending by the end of this year will exceed 2019’s pre-pandemic figure by more than $120 billion, according to eMarketer.
About two-thirds of the US population are monthly connected TV (CTV) users, according to eMarketer’s latest report, which also revealed that young people are more likely to use CTV than older people.
According to eMarketer stats, HBO Max will have nearly 80 million monthly viewers this year, and that it will surpass 100 million viewers by the end of 2023.