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USA: Women’s sports show growth potential for broadcasting revenues 5 SEP 2024

Markets

USA: Women’s sports show growth potential for broadcasting revenues

Ampere’s research revealed as interest and engagement rise, shorter rights cycles, independent sales, and investments in production could unlock higher revenues in the next media cycle.
Gracenote launched new dataset to help video providers drive audience tune-in and engagement 4 SEP 2024

Apps

Gracenote launched new dataset to help video providers drive audience tune-in and engagement

Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote Video Descriptors to deliver facts, talent call-outs and content comparisons.
Channel 5 to rebrand linear and on-demand services as "5" 21 AUG 2024

Programmers

Channel 5 to rebrand linear and on-demand services as "5"

This strategic decision seeks to unify the network with its streaming service, My5, to boost viewer engagement.
Warner’s DTC grew in subscribers, but its revenue fell 5% 8 AUG 2024

Production

Warner’s DTC grew in subscribers, but its revenue fell 5%

Reaching 103.3 million subscribers, advertising revenue in the DTC segment saw a significant increase of 99%, driven by higher domestic Max engagement and growth in ad-lite subscribers, and increasing ARPU by 4% to $8.00.
Sports Engagement: technology-driven experiences will reshape consumption 9 JUL 2024

Trends

Sports Engagement: technology-driven experiences will reshape consumption

A study commissioned by IBM showed international sports fans are optimistic about the impact of technologies like AI on their digital sports experiences.