After a record-setting run in Lima, El Reino Infantil and Artística Producciones launch their first nationwide tour in Peru with "The Treasure Hunt"—a new live show from YouTube sensation "Zenon The Farmer," aimed at deepening audience engagement beyond the capital.
YouTube reaches 84% of internet users monthly, with 34% of long-form viewers using Smart TVs. In Asia Pacific and Latin America, engagement with TV and film content on the platform hits 45% and 40% respectively.
Black audiences contributed 21% of U.S. opening weekend box office revenue in 2024 and accounted for 22% of total streaming minutes viewed—well above their 14% share of the population. Nielsen highlights this engagement as a key driver of commercial success across platforms.
With over 300 million global subscribers, Netflix is integrating AI-powered search and personalized hubs to streamline content discovery. The new interface begins its global rollout on May 19, targeting smarter, faster viewer engagement.
Viewers spent an average of 4 hours and 35 minutes daily, generating 72.7 billion TRPs across platforms. Digital platforms captured 44% of total viewership, signaling a major shift in Ramadan content consumption habits.