Following the September arrival of a new football season, the influx of new fall programming across broadcast channels in October resulted in a 9.8% jump in viewing, boosting broadcast’s share of total TV usage to 26%
RTVE will broadcast the FIFA World Qatar Cup with UHD-4K HDR quality via free-to-air DTT. It is the first time that RTVE offers a football World Cup since 1998.
The kickoff of the fall TV season and the return of football provided audiences with an abundance of new content in September, fueling a 2.4% rise in total TV viewing, Nielsen revealed in its latest report.
Sports viewing in the UK has spiked since the start of the pandemic in 2020 to today, with women’s sports, particularly football, enjoying strong interest, according to a survey from Altman Solon.
The multi-year deal will grant the company exclusive rights to offer the content across more than 300,000 sports bars, restaurants, hotel lounges, casinos and sports books, retail shops and services.