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Germany’s audiovisual advertising market to hit €6.3 billion in 2025, driven by digital growth 23 MAY 2025

Markets

Germany’s audiovisual advertising market to hit €6.3 billion in 2025, driven by digital growth

TV advertising is projected to rise 1.2% to €3.74 billion, while streaming and VOD will see a 6.9% increase to €1.7 billion. Digital audio leads audio growth at 4.4%, reflecting shifting advertiser priorities.
TelevisaUnivision and Disney closed a new distribution partnership 22 MAY 2025

Deals

TelevisaUnivision and Disney closed a new distribution partnership

As part of the new deal, TelevisaUnivision’s U.S. Networks, including Univision, UniMás, TUDN and Galavisión, will launch on the Hulu+ Live TV core channel line-up on June 3. Additionally, TelevisaUnivision channels including N+FORO, tlNovelas, Bandamax, De Película, De Película Clásico, Telehit and Telehit Música will later be added to the Español add-on for Hulu + Live TV subscribers. Beginning early June, Disney+ and ViX will be available as a combined offering in Mexico, giving ViX users access to Disney+ as part of their subscription.  
Streaming giants retreat from originals, while licensed content drive growth 22 MAY 2025

Trends

Streaming giants retreat from originals, while licensed content drive growth

Original series releases dropped from 395 in 2022 to 279 in 2024, while legacy hits like “Grey’s Anatomy” drew over two billion global viewing hours. In Q3 2023, licensed content overtook originals in viewing share across major platforms.
Sera Film's hit format "Think" to have two more seasons on Kanal D in Romania Think 22 MAY 2025

Distribution

Sera Film's hit format "Think" to have two more seasons on Kanal D in Romania Think

Under the name of “Jocul Cuvintelor,” Kanal D Romania to air Seasons 5 and 6 of the unscripted title that has been airing for years in Turkey with strong ratings and audiences.
YouTube, a key platform for TV and Film, now reaches 38% of global users 21 MAY 2025

Trends

YouTube, a key platform for TV and Film, now reaches 38% of global users

YouTube reaches 84% of internet users monthly, with 34% of long-form viewers using Smart TVs. In Asia Pacific and Latin America, engagement with TV and film content on the platform hits 45% and 40% respectively.