Latinx TV content viewers in the United States over-index for having subscription streaming services compared to total market consumers, according to the newly released “Focus Latinx Volume 1: Subscriptions” report by Horowitz Research.
As video providers proliferate, viewers are excited about the volume of shows to choose from, but, according to Hub Entertainment Research’s latest research, increasingly they face the problem of deciding what to watch.
According to Ampere Analysis data, there was a negative correlation between the volume of upcoming Netflix Originals and the level of discount Netflix is offering for subscriptions to its new ad-funded tier in non-English speaking markets.
A combination of huge volume deals with long-standing clients and a new customer, Georgia’s Rustavi 2, has seen ZDF Studios’ business continue to grow in the region following a highly successful 2021 and 2022.