Hosted by Stephen Mulhern, the title will be produced by Banijay UK company, Remarkable Entertainment and commissioned by Katie Rawcliffe, Head of Entertainment Commissioning and Joe Mace, Commissioning Editor, Entertainment, ITV.
Serving as the first show to be produced with the technology method by Gusto TV, the show starring Kyle Crawford is scheduled to air exclusively on Gusto TV later this year.
Miramax TV and Atlantique Productions, a Mediawan company based in France, will reinvent the modern and charming fairytale, drawing from the film and additional novels written by Harris, which provide a new reservoir of material.
Set to launch in December 2022, ITVX will integrate ITV’s three streaming brands (ITV Hub, ITV Hub+, and BritBox) into one single destination. The platform will offer both library and original exclusive content in a bid to boost digital viewing and revenues.