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As it enters its 9th season on TFX (TF1 Group), the show continues to prove its resonance with viewers, especially within the coveted 15-49 demographic. The debut of this new season reached 475 000 viewers, boasting an 12.4% share of the commercial target (15-49) and a remarkable 18.3% among Young Adults

The session will be presented by Ramin Setoodeh, Variety Co-Editor in Chief and the New York Times best-selling author of "Apprentice in Wonderland: How Donald Trump and Mark Burnett Took America Through the Looking Glass". Over 300 exhibitors are already confirmed to date for the 40th edition which takes place in Cannes 21-24 October 2024.

The new reality competition will be showcased on Bell Media’s Crave, launching in Canada on the same night as its U.S. premiere on USA Network

It was originally created by Banijay Productions France. Represented internationally by Banijay Entertainment, Poland is the eighth territory to produce the show, which was crowned K7’s Rising Format Star 2023.

Endemol Shine Poland to produce endurance-reality format for Polsat. Banijay Entertainment holds the global distribution rights.