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British content exports fell 2% in 2023-24, still above 2020-21 levels 29 NOV 2024

Markets

British content exports fell 2% in 2023-24, still above 2020-21 levels

Pact’s annual TV Exports Report revealed that the US continues to be the largest destination for UK TV exports, accounting for almost one third of exports.
USA: Broadcast grew 7% in October in total watching time 28 NOV 2024

Trends

USA: Broadcast grew 7% in October in total watching time

Nielsen’s October 2024 report of The Gauge™ revealed sports and scripted dramas lifted broadcast to its third consecutive month of growth and largest share of TV since January.
How is Latin America’s growing football economy? 27 NOV 2024

Markets

How is Latin America’s growing football economy?

Ampere Analysis reported an 11% increase in brand spending on sponsorship over the past three seasons, with the football sponsorship market now worth a total of $745 million across various leagues.
Sphere Abacus appointed Toby Mccathie as Finance Director 26 NOV 2024

Corporate Moves

Sphere Abacus appointed Toby Mccathie as Finance Director

As of December 3, the executive will report directly to Denis Rozon, Executive Vice President and Chief Financial Officer of Sphere Media.
CTV's rising influence in 2025: Growth, innovation, and the quest for brand safety 22 NOV 2024

Forecasts

CTV's rising influence in 2025: Growth, innovation, and the quest for brand safety

Integral Ad Science’s latest "2025 Industry Pulse Report" highlights the key trends, challenges, and opportunities that will define 2025.