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Originally created and produced by Tuesday’s Child for ITV1 and ITVX in 2024, the UK version reached 3.1 million viewers and enjoyed 5.9 million streams on ITVX and returns for a second series later this year.

It´s launched for out-of-home entertainment creation. This announcement follows Banijay Live’s recent acquisition of LOTCHI, a company specializing in immersive live experiences and the creator of LUMINISCENCE.

S&P Global analyzed that linear TV's decline in the U.S. is irreversible, but no immediate cliff exists. The company expects the decline will be steady and take years to reach its conclusion.

The start-up, led by founder Romain Sarfati, has quickly built a reputation in France thanks to its "Luminiscence" show.

Consumer preferences continue to diversify, with Spanish-language content on streaming platforms rising by 73% over the past five years.