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USA: CTV home screen becomes prime hub for engagement and commerce 22 APR 2025

Markets

USA: CTV home screen becomes prime hub for engagement and commerce

LG Ad Solutions recent study reveals that CTV ads are prompting real-world action, with 39% of viewers searching for a product online, 38% visiting a website, 21% making a purchase, and 19% going to a physical store after seeing a relevant ad.
Laura Kuulasmaa: "Finnish producers mainly seek to close the remaining financing gap" 21 APR 2025

Interviews

Laura Kuulasmaa: "Finnish producers mainly seek to close the remaining financing gap"

The Executive Director at Audiovisual Producers Finland explains the major mission of the Association, details the Finnish productions with international potential and analyses the current situation of the sector.
Rabbit International picks up Bavaria's format "Masters of Everyday Life" for global distribution 15 APR 2025

Distribution

Rabbit International picks up Bavaria's format "Masters of Everyday Life" for global distribution

The program is a studio-based quiz show that sees teams of celebrities compete in topics related to everyday knowledge.
Global Film & TV Production sees 34% growth in Q1 2025 driven by US and India 11 APR 2025

Markets

Global Film & TV Production sees 34% growth in Q1 2025 driven by US and India

The U.S. led global production activity with 1,318 projects in Q1 2025, followed by India with 968. Scripted content represented 71% of all new productions globally.
Madeleine Haeringer to join MSNBC as Senior VP of digital, audio and longform 9 APR 2025

Corporate Moves

Madeleine Haeringer to join MSNBC as Senior VP of digital, audio and longform

She will oversee MSNBC.com, the network’s social media accounts, audio products, and longform content production. Haeringer begins her new role on May 7 and will report directly to MSNBC President Rebecca Kutler.