In 2024, Ampere Analysis forecasts global content spending will increase after a plateau in content investment growth in 2023. Last year, the WGA and SAG-AFTRA strike action led to a 2% decline relative to original expectations.
In 2024, broadcasters’ and streaming services’ revival of postponed productions will steady the flow of content and push global content spending back into mild growth, according to Ampere Analysis.
A combination of strike action and a downturn in the original content boom saw scripted US series releases fall to 481 in 2023, according to new research published by Ampere Analysis.