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Worldwide lockdowns in the midst of the Covid-19 pandemic are set to provide an 8.9% immediate lift to the SVOD market, according to Rethink Technology Research.

Ad Age hosted its virtual conference, “TV Pivot: The Way Forward,” where it gathered top agency and brand executives and sales leaders who discussed to discuss the state of the TV ad marketplace and how the industry is navigating the pandemic.

More than 40% of consumers say that brands should incorporate positive feelings regarding the outbreak into their ad messaging. 80% on consumers admitted to watching news 49% more often, comedies 48% more, and dramas 41% more since the pandemic began.

Entitled “Magellan - Circumnavigating the World,” the company is offering a 50-minute special from documentary think tank Terra X to mark the anniversary of captain Ferdinand Magellan’s expedition.