The U.S. streaming market closed Q2’25 with 339M subscriptions, including 20% in Specialty, Sports, and vMVPD services; Specialty SVOD grew 12% YoY, while overall streaming added a net 6M subscriptions.
The Radial Entertainment company debuts its library in short format with curated content from 14 top creators, expanding its partnership with Amazon across Fire TV and Echo Show devices.
With ad sales growth across all major categories and full sell-outs for NFL and WWE Raw sponsorships, Netflix expands global measurement partnerships, programmatic integrations, and language targeting to eight languages in its ad-supported markets.
Digital i revealed how late-night U.S. talk show channels have been performing on YouTube. All the leading shows in the genre operate a channel, and some have even created segments with online appeal in mind.
These declines were primarily driven by continued pressure on linear subscribers and lower OTT subscriber additions. Including Canada, total North American subscribers were 19.1 million, reflecting a sequential decline of 520,000.