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US: Specialty SVOD outpaces premium growth but shows signs of slowdown 18 AUG 2025

Markets

US: Specialty SVOD outpaces premium growth but shows signs of slowdown

The U.S. streaming market closed Q2’25 with 339M subscriptions, including 20% in Specialty, Sports, and vMVPD services; Specialty SVOD grew 12% YoY, while overall streaming added a net 6M subscriptions.
FilmRise brings 2,000+ short-form clips to "Fire TV Channels" in U.S. launch 15 AUG 2025

Streaming

FilmRise brings 2,000+ short-form clips to "Fire TV Channels" in U.S. launch

The Radial Entertainment company debuts its library in short format with curated content from 14 top creators, expanding its partnership with Amazon across Fire TV and Echo Show devices.
Netflix doubles U.S. Upfront commitments as advertisers lock in premium content and live sports 15 AUG 2025

Streaming

Netflix doubles U.S. Upfront commitments as advertisers lock in premium content and live sports

With ad sales growth across all major categories and full sell-outs for NFL and WWE Raw sponsorships, Netflix expands global measurement partnerships, programmatic integrations, and language targeting to eight languages in its ad-supported markets.
Could Late Night Shows Have a Future on YouTube? 15 AUG 2025

Trends

Could Late Night Shows Have a Future on YouTube?

Digital i revealed how late-night U.S. talk show channels have been performing on YouTube. All the leading shows in the genre operate a channel, and some have even created segments with online appeal in mind.
Starz ended the quarter with 17.6 million U.S. subscribers, a decline of 410,000 15 AUG 2025

Streaming

Starz ended the quarter with 17.6 million U.S. subscribers, a decline of 410,000

These declines were primarily driven by continued pressure on linear subscribers and lower OTT subscriber additions. Including Canada, total North American subscribers were 19.1 million, reflecting a sequential decline of 520,000.