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Disney+ is about to unveil a new ad-supported tier, although it is being very careful when selecting what type of ads to show in order to keep the service family-friendly.

US advertisers will spend US$20.57 billion on linear TV at this year’s upfronts, eMarketer estimated in its latest report.

The new additions, presented just in time for its annual upfront event for advertisers, will include premium docs, movies and lifestyle content.

After the pandemic forced the industry’s main media groups to suspend their upfront presentations for two years in a row, there are already several companies organizing face-to-face events again for this 2022.

SBS would have been the only network to hold an in-person event for 2022 Upfronts, albeit late, but Omicron has thwarted that event.