viewing - Latest news Search results for viewing

USA: 19% of internet households subscribe to ESPN+, and 10% subscribe to NFL+ 13 MAR 2025

Trends

USA: 19% of internet households subscribe to ESPN+, and 10% subscribe to NFL+

The figures are based on a study by Parks Associates, which explores sports fans' viewing preferences, including their watching habits, spending patterns, and interest in interactive services.
Streaming TV unites generations as CTV adoption surges globally 6 MAR 2025

Trends

Streaming TV unites generations as CTV adoption surges globally

Based on the latest FreeWheel' study, 74% of 630M global streamers watch content via CTV, averaging 1 hour 47 minutes daily. 54% of Gen Z structure their evenings around TV, bridging generational viewing habits. 68% of Gen Z favor personalized ads, signaling new opportunities for advertisers.
USA: YouTube Introduced "Premium Lite" to Expand Subscription Offerings 6 MAR 2025

Streaming

USA: YouTube Introduced "Premium Lite" to Expand Subscription Offerings

Ad-free viewing for $7.99 per month, but without music and offline downloads YouTube aims to attract price-sensitive users with a streamlined subscription option.
Subscribers watched over 94 billion hours on Netflix from July to December 2024 28 FEB 2025

Markets

Subscribers watched over 94 billion hours on Netflix from July to December 2024

Nearly a third of all Netflix viewing came from non-English shows and films, including the Latin American series " The Accident" from Mexico, "Senna" from Brazil, and "One Hundred Years of Solitude" from Colombia.
British humor captivates young european audiences 20 FEB 2025

Trends

British humor captivates young european audiences

A new study from King's College London, based on viewing habits among 16-34-year-olds in Denmark, Germany, Italy, and the Netherlands among the streaming platforms, indicates that the British sense of humor is a major reason young Europeans gravitate toward UK television and film.