viewing - Latest news Search results for viewing

USA: YouTube Introduced "Premium Lite" to Expand Subscription Offerings 6 MAR 2025

Streaming

USA: YouTube Introduced "Premium Lite" to Expand Subscription Offerings

Ad-free viewing for $7.99 per month, but without music and offline downloads YouTube aims to attract price-sensitive users with a streamlined subscription option.
Subscribers watched over 94 billion hours on Netflix from July to December 2024 28 FEB 2025

Markets

Subscribers watched over 94 billion hours on Netflix from July to December 2024

Nearly a third of all Netflix viewing came from non-English shows and films, including the Latin American series " The Accident" from Mexico, "Senna" from Brazil, and "One Hundred Years of Solitude" from Colombia.
British humor captivates young european audiences 20 FEB 2025

Trends

British humor captivates young european audiences

A new study from King's College London, based on viewing habits among 16-34-year-olds in Denmark, Germany, Italy, and the Netherlands among the streaming platforms, indicates that the British sense of humor is a major reason young Europeans gravitate toward UK television and film.
Sports Co-Viewing peaked in the United States 19 FEB 2025

Trends

Sports Co-Viewing peaked in the United States

In the US, from September 2022 to August 2024, during major sporting events like Super Bowl and Copa América the co-viewing rate was nearly 50%, with a 20-point gap in co-viewing between Hispanic and Black viewers, and a 10 to 15-point gap between younger and older viewers.
The FAST business will generate global revenues of $10.39 billion in 2025 11 FEB 2025

Forecasts

The FAST business will generate global revenues of $10.39 billion in 2025

FAST grew significantly YoY, with a 65% uptick in ad impressions and a 95% increase in Hours of Viewing (HOV). These numbers further emphasize the growing inclination of viewers and content owners toward ad-supported models.